Most résumé tailoring advice says “rewrite for the JD.” That’s not specific enough. Here’s the pattern:
The 4-element bullet
A bullet that survives the 6-second scan has these four:
- Execution verb at the front — shipped, wrote, built, deployed.
- Specific tool or system — Mixpanel, BigQuery, Stripe, Kubernetes.
- Specific number — count, percentage, dollar amount.
- Outcome — what the work moved.
Before / after pairs
Before: “Owned the Growth roadmap end-to-end, partnering with senior stakeholders to prioritize strategic bets.” After: “Shipped 22 A/B tests on the sign-up funnel in 2024 (BigQuery + Optimizely); 6 hit significance, lifted D7 retention +4.1 pp.”
Before: “Defined and championed the vision for pricing and packaging.” After: “Instrumented pricing page with Mixpanel; ran 8 experiments on the upgrade flow; best variant rolled to 100% (+€1.2M ARR H2).”
Before: “Led cross-functional team of 12 to define multi-year vision.” After: “Owned sprint-level delivery for the sign-up funnel pod (4 engineers, 1 designer); zero missed sprint commits Q3–Q4.”
Pick the right bullets to rewrite
Not all bullets need this treatment. Rewrite only the 3–4 where:
- The lead verb is strategic (led, defined, owned, aligned) AND
- The work was hands-on AND
- The bullet is in your most recent role (it gets read more carefully)
The diagnostic flags exactly which bullets need this — it ranks them by JD relevance.